Chris Wade is an entertainment & marketing executive with 15+ years of experience in music and branding.
Chris graduated from North Carolina Agricultural & Technical State University and started his career managing artists and producers. As the dynamics of the music industry changed, Chris transitioned to the marketing side where he worked for several agencies specializing in artist and brand partnerships, branded music experiences and strategy + insights. He currently consults for agencies and brands as an expert in those disciplines. Prior to starting his own consulting firm, Chris most recently served as the Director of Cultural Innovation + Strategy at creative studio, Motive. There he oversaw providing cultural insights for consumer touchpoints including Music, Sports, Fashion and Lifestyle with a client focus on Mountain Dew's partnership with the National Basketball Association. Chris holds a Masters of Global Entertainment & Music Business from Berklee College of Music's Valencia, Spain Campus and mentors young creatives during his personal time.